Keyword research is the process of discovering words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms.
Keyword research impacts every other SEO task that you perform, including finding content topics, on-page SEO, and outreach and promotion.
That’s why keyword research is usually the first step of any SEO campaign.
Put another way:
Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress.
As a bonus, researching keywords help you figure out the thoughts, fears, and desires of your target market. That’s because keywords research gives you tremendous insight into what potential customers searching for… and the exact words and phrases that they use.
In fact, keyword research is just market research for the 21st century.
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